Four consumer advocacy groups file a complaint with the Federal Trade Commission, asking the agency to investigate the ethics of PepsiCo and Frito-Lays' digital marketing practices. The complaint highlights PepsiCo's "Snack Strong Productions" campaigns, emphasizing how the company has created "immersive" experiences to target and mislead teens into becoming Frito-Lay consumers. A collection of appendices includes videos, interviews, Frito-Lay online content and other evidence to support the complaint.

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Wednesday, October 19, 2011 - 12
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