The proliferation of media in children's lives has created a new 'marketing and media ecosystem' that encompasses mobile devices, social networks, instant messaging, video games, and virtual, three-dimensional worlds. This report examines how these new marketing practices are fundamentally transforming how food and beverage companies do business with young people in the 21st century.

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Tuesday, May 1, 2007 - 17
Author(s): 
Jeff Chester, MSW
Kathryn Montgomery, PhD