The proliferation of media in children's lives has created a new 'marketing and media ecosystem' that encompasses mobile devices, social networks, instant messaging, video games, and virtual, three-dimensional worlds. This report examines how these new marketing practices are fundamentally transforming how food and beverage companies do business with young people in the 21st century.

Tuesday, May 1, 2007 - 17
Author(s): 
Jeff Chester, MSW
Kathryn Montgomery, PhD